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Writer's pictureAdrienne Honeyman

Why Bother with Social Media? Navigating the Frustrating and Confusing World of Online Marketing

In today's digital age, establishing an online presence has become crucial for businesses looking to thrive in a competitive market. From Facebook to Instagram, social media platforms offer a gateway to reach a broad audience, promote products, and engage with customers. However, the journey of utilizing social media for business purposes is often fraught with challenges and uncertainties. Let's delve into the perplexing realm of online marketing and explore the question: Do we really need social media?


The Initial Excitement: Setting Up Shop


Imagine the excitement of finally getting your online shop approved by top social media giants like Facebook and Instagram. After weeks of hard work and dedication, you have successfully set up your shop, ready to showcase your products.. The anticipation of reaching potential customers and boosting your sales is nerve racking..


The Brexit Bombshell: A Digital Dilemma


Just when you thought you were on the right track, a unexpected hurdle appears on the horizon. We found out that there were repercussions of Brexit, our carefully curated shop is now invisible to customers in the UK. The frustration and disappointment that follow this revelation really dampened my spirits. Two weeks of dedication seemingly gone to waste.


"Brexit Impact on Online Visibility"


Navigating the Social Media Maze


The complexities of social media marketing has left me scratching my head. Algorithms, ad placements, target audiences – the terminology feels like a foreign language at times. As a business owner, I wonder: Is this all worth it? Do I truly need social media to succeed in the digital landscape?


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Embracing the Digital Journey


As I navigate the ups and downs of the online marketing world, I try to remember that the journey is as important as the destination. (I’m trying convince myself) I have to learn from setbacks, and adapt to the ever-evolving digital landscape. Social media may be daunting, but I don’t know if there’s any other way to get Scottish Pilgrims out there for people to see us.

In conclusion, the path of online marketing is laden with obstacles, uncertainties, and sometimes, unforeseen roadblocks like Brexit. So, why bother with social media? Because beyond the frustrations and complexities, I have to trust in God and it takes how long it takes.





SEO Keywords: Understanding Social Media, Online Marketing Challenges, Digital Landscape, Social Media Marketing

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